Full Funnel Marketing for Local Businesses Explained Simply

Full funnel marketing means guiding people from the first time they see your business all the way to becoming loyal repeat customers.

Think of it as a journey:
– At the top, people discover you (ads, Google Maps, social).
– In the middle, they learn more (offers, email, website).
– At the bottom, they buy and stick around.

full funnel plan

Why Does It Matter for Local Businesses?

Most small businesses rely on word of mouth or one-off ads. But when you don’t guide customers through all stages, you leave money on the table.

Proof: According to a 2022 McKinsey study, companies using structured customer journeys generated 20–30% more sales conversions.

Example: Imagine you run a dental clinic in Zurich. With just ads, people might click but never book. Add a funnel (free first-visit coupon → email reminder → follow-up call) and you turn 2x more leads into appointments.

Napkin Prompt: Draw a customer journey line with 3 steps: Discover → Consider → Book. Show drop-offs shrinking at each stage. Style: McKinsey diagram.

The 5 Steps of a Simple Full Funnel

  1. Awareness → Ads, SEO, Google Maps listings.
    Example: Restaurants with optimized Google Maps rank 70% higher in local searches (BrightLocal, 2023).
  2. Capture → Landing page + offer.
    Example: “Book a table today, get a free dessert.”
  3. Nurture → Emails, SMS, CRM.
    Proof: Personalized emails generate 40% more revenue (McKinsey, 2022).
  4. Convert → Clear booking or purchase flow.
    Benchmark: Average ecommerce conversion is 2–5% (Shopify, 2023).
  5. Retain → Reviews, referrals, loyalty.
    Quote: As Alex Hormozi says: “Most businesses don’t have a sales problem, they have a retention problem.”

Want me to design this funnel for your business?

👉 Book a Strategy Call with Cian

Mistakes to Avoid

  • Relying only on ads.
  • Skipping follow-up emails.
  • Not measuring conversion rates.

marketing CRM setup

Key Metrics That Matter

Stage Benchmark Metric Source
Ads CTR 1–3% Google Ads Benchmarks, 2023
Landing Page Conversion 2–5% Wordstream, 2023
Email Open Rates 20–30% Campaign Monitor, 2023

FAQs

Q: Do I need big budgets to run a funnel?
A: No. Even a €500/month ad spend works if you structure the funnel.

Q: How long before I see results?
A: Most local businesses see improvements within 30–60 days.

Glossary

  • CTR: Click-through rate (how many people clicked vs. how many saw).
  • CRM: Customer Relationship Management (system to track leads & customers).
  • CAC: Customer Acquisition Cost (money you spend to win a customer).
  • LTV: Lifetime Value (total revenue a customer brings before leaving).

Final CTA

👉 Want to see how a funnel could transform your business?
Book a Strategy Call with Cian